Hope Beckham

By Stephanie Olivo, VP of Business Development at Hope Beckham Espinosa In today’s marketing world, influence isn’t defined by numbers — it’s defined by connection.  Over the past few years, I’ve seen influencer marketing shift from celebrity partnerships and polished brand deals to something far more powerful: real people sharing authentic stories with communities who genuinely trust them. And one truth stands out: when it comes to influence, smaller often means stronger. The Rise of Micro...

By Bob Hope   Writing has always fascinated me. When I was in high school, I’d enter the citywide poetry contest every year.  I wanted my...

By Shayla Rodriguez In today’s market, CEOs and public relations teams are continually seeking new strategies to differentiate their products and services. However, public relations is more than just strategies; it is about crafting a story that inspires and resonates with your target audience, making your brand stand out from competitors. 1. Digital Storytelling Every campaign should tell a compelling story. People remember stories 22 times more than facts alone (Medium, 2022). To ensure...