Hope Beckham

By: Allison Ritter In an era dominated by social media, influencer marketing, and direct-to-market communication, it’s easy to assume that traditional media relations have lost their relevance. After all, brands can now publish their own content instantly and reach millions without a journalist writing an article. Yet despite these shifts, media relations remain a critical component of modern communication strategies. In fact, in the digital age, strong media relations are more valuable than...

By Stephanie Olivo, VP of Business Development at Hope Beckham Espinosa In today’s marketing world, influence isn’t defined by numbers — it’s defined by connection.  Over the past few years, I’ve seen influencer marketing shift from celebrity partnerships and polished brand deals to something far more powerful: real people sharing authentic stories with communities who genuinely trust them. And one truth stands out: when it comes to influence, smaller often means stronger. The Rise of Micro...

By Bob Hope   Writing has always fascinated me. When I was in high school, I’d enter the citywide poetry contest every year.  I wanted my...