Hope Beckham Espinosa

By Riley Carey Strategic Public Relations Planning for the Summer Months As temperatures rise, so do opportunities for brands to refresh their public relations (PR) strategies. Summer presents a unique window for PR professionals to engage audiences through timely, seasonal messaging and experiential campaigns. Whether you’re launching a new product, boosting brand awareness, or strengthening media relationships, summer is the perfect time to get creative with your PR efforts. 1. Align with...

By Allison Ritter You’ve probably heard the old saying, “April showers bring May flowers.” It’s the kind of advice your grandma might give when it’s pouring rain and you’re complaining about the weather. But honestly? It’s not just good life advice; it’s also a perfect metaphor for public relations. In PR, the “showers” represent all the hard, messy, and often unglamorous work that happens before any wins are visible. Think crisis management, countless pitch emails, awkward client calls, and...

By: Hilary Bumm As International Women’s Month draws to a close, my colleagues and I have found ourselves reflecting on both the incredible progress and the awareness of the work that is still to be done. From our agency leadership to our women-led clients, all serve as beacons of empowerment and hope. The stories are a testament to what happens when women are given the platform to lead with confidence. From Dominique Dawes, renowned Olympic gold medalist turned personality and business...