Hope-Beckham was hired to publicize and promote the grand opening of the Total Wine & More superstore in Brookhaven.
HBI compiled a list of notable Brookhaven citizens and civic leaders to invite to the event. In addition, HBI secured logistics for the grand opening party including catering, entertainment, tables/linens, photographer, stage and sound system. The team publicized the grand opening through Atlanta media – TV, radio, print and online. Along with the story of the actual store opening, an angle regarding the existing Georgia law hindering multiple liquor store ownership in the state was also pitched.
HBI secured and coordinated an interview with Total Wine CEO David Trone, resulting in a front page article in the Atlanta Business Chronicle, including the coordination of a photographer to visit Dunwoody store for photos to include in the article. HBI also secured and coordinated an interview with Total Wine VP Community Relations Ed Cooper for North Fulton Neighbor newspaper, as well as the political blog The Georgia Report.
The grand opening was deemed a success with more than 200 guests that included the Brookhaven Mayor Rebecca Williams, Brookhaven Rotary President Matthew Morris, Total Wine & More CEO David Trone, Woodruff Arts Center Senior Director Lisa Robinson and Oglethorpe University President Lawrence M. Schall.