What makes someone choose one brand over another?
Is it just familiarity?
Well, yeah, brand awareness helps.
Is it based on value?
Sure, people want to see a tangible benefit.
But, the real truth is, we choose brands because of the personal connection we feel. We are emotional beings. What we think and feel about a brand - and what choosing that brand says about us - that is the underlying force behind our decisions.
Let HBI define the messages that create meaning behind your brand and differentiate you from the rest. Through an interactive Messaging Workshop, HBI will help uncover and author the stories and truths and emotions that create customer loyalty, delivering:
Overarching Mission Statements
Company, Brand and Product Names
Key Messages and Positioning Statements
Differentiators and Unique Brand Identifiers
Product and Campaign Slogans and Taglines