Precision 2000
When Guiomar Obregón approached HBE, she was a standout in her field — a female, Hispanic CEO in construction — yet lacked public recognition. HBE launched a targeted visibility campaign to build her reputation from the ground up. Beginning with Hispanic-focused media and expanding to national outlets, the initiative combined media outreach, award nominations, and strategic networking to transform Guiomar into a business influencer and public figure.
Precision 2000
When Guiomar Obregón approached HBE, she was a standout in her field — a female, Hispanic CEO in construction — yet lacked public recognition. HBE launched a targeted visibility campaign to build her reputation from the ground up. Beginning with Hispanic-focused media and expanding to national outlets, the initiative combined media outreach, award nominations, and strategic networking to transform Guiomar into a business influencer and public figure.
Summary
Guiomar Obregón, CEO of construction firm P2K, partnered with HBE to elevate her visibility as a Latina leader in a male-dominated industry. Through a strategic executive visibility program centered on media relations and awards, HBE successfully positioned Guiomar as a leading voice in both the Hispanic and broader business communities. The campaign achieved high-profile media coverage, prestigious awards, and influential connections across Georgia and beyond.
Challenges
Despite her unique position and success, Guiomar was virtually unknown outside of her immediate industry. The challenge was to raise her public profile, amplify her influence within minority and mainstream business communities, and secure recognition for both her achievements and her role as a trailblazer.
Solutions
HBE implemented a multi-pronged visibility strategy that included a customized media pitch campaign highlighting Guiomar’s unique story. The strategy targeted outreach to Hispanic and local business media. In addition HBE aggressively pursued award nominations and strategic networking with elected officials and business leaders.
Project Summary
300%+
300%+ increase in LinkedIn followers in one year
20+
20+ introductions to key leaders in business, government, and nonprofit sectors
12+
12+ print, digital, and broadcast stories featuring Guiomar
5+
Secured 5+ awards, including Top Latina Businesswoman in Georgia (LCDA) and Georgia Hispanic Chamber Award.