Dominique Dawes: Olympic Gold Medalist PR Campaign
Dominique Margaux Dawes, nicknamed "Awesome
Dawesome is a retired American artistic gymnast and celebrated Olympic champion. Born on November 20, 1976, in Silver Spring, Maryland, she burst onto the scene after joining the U.S. national team at age 12.
Dominique Dawes: Olympic Gold Medalist PR Campaign
Dominique Margaux Dawes, nicknamed "Awesome Dawesome," is a retired American artistic gymnast and celebrated Olympic champion. Born on November 20, 1976, in Silver Spring, Maryland, she burst onto the scene after joining the U.S. national team at age 12.
Summary
Ahead of the 2024 Summer Olympics, Olympic gold medalist Dominique Dawes partnered with HBE to raise her public profile and promote her gym, Dominique Dawes Gymnastics & Ninja Academy. The goal was to position her as a media commentator on gymnastics and increase visibility around youth sports and her business.
Challenges
Reintroducing Dawes to the national spotlight nearly 30 years after her Olympic win. Competing for media attention during a busy Olympic news cycle. In addition, promoting both her personal brand and her gym in a crowded sports media landscape.
_PNG.png)
Solutions
Hope Beckham Espinosa leveraged Dawes’ Olympic legacy to pitch her as a trusted gymnastics expert. Targeted key journalists and reacted swiftly to Olympic news for timely media placements. Secured high-profile interviews while weaving in messages about her gym. Extended efforts post-Olympics with social media management and partnership outreach.
Project Summary
5 M
Over 5 million impressions from media coverage.
500K
More than $500K in estimated publicity value.
30+
30+ organic broadcast interviews including Good Morning America, CNN, CBS Mornings, and MSNBC.
10+
10+ new or strengthened media relationships leading to ongoing coverage and partnership opportunities