HBE successfully managed the media and publicity for Norfolk Southern’s Atlanta headquarters grand opening, delivering high-level media coverage and prominent guest participation. The campaign earned placements in top local, trade, and commercial real estate outlets and helped cement HBE’s ongoing relationship with Norfolk Southern.

Among the challenges was generating widespread media attention amid a crowded news cycle. Coordinating multiple event components, including VIP attendance and press tours. Balancing media exclusivity with broader outreach to local, trade, and industry-specific outlets. Highlighting corporate goodwill through a related donation announcement.

HBE collaborated closely with Norfolk Southern to plan and execute all event-related publicity. Organized a high-profile ribbon-cutting ceremony and coordinated guided building tours for press and VIPs. Secured exclusive coverage with the Atlanta Business Chronicle while engaging additional targeted media across local, trade, and commercial real estate sectors. Orchestrated a strategic donation announcement of NS’s southern railway archives to the Atlanta History Center to broaden the story’s appeal. Ensured attendance from key public officials and civic leaders, enhancing the event’s profile.