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The Atlanta Vibe
The Atlanta Vibe is a professional women’s volleyball team that competed in the inaugural 2024 and sophomore 2025 season of the Pro Volleyball Federation. As a brand-new team in a brand-new league, the Vibe engaged HBE to build brand visibility and public awareness on both local and national levels.
The Atlanta Vibe
Atlanta Vibe
HBE played a critical role in launching the Atlanta Vibe’s public presence, driving early media attention and connecting the team with potential commercial partners. The campaign’s success led to continued collaboration into the second season, with sustained local and national media coverage and growing brand recognition in the Atlanta market and beyond.
The Brief
HBE played a critical role in launching the Atlanta Vibe’s public presence, driving early media attention and connecting the team with potential commercial partners. The campaign’s success led to continued collaboration into the second season, with sustained local and national media coverage and growing brand recognition in the Atlanta market and beyond.
The Solution
HBE executed a rapid publicity strategy, securing high-impact media placements within six months. Achieved a live player interview on CBS Mornings during a key broadcast slot (Thanksgiving morning). Generated buzz around the team’s player draft, landing mentions in over 30 media outlets. Facilitated meetings with major potential sponsors like Chick-fil-A and ticket sellers like Ticket Boat. Continued promoting the team into its second season, securing coverage in outlets such as the Atlanta Journal-Constitution, El Nuevo Georgia, Atlanta 69’s Focus Atlanta, Univision, and another segment on CBS Mornings
Atlanta Vibe On Scene
Our Impact
in Numbers
Facts & Figures
3.5 M
3.5 Millions
CBS Mornings segments: ~3.5M total viewers (cumulative)
50+
50+ Earned Media
50+ earned in local and national outlets
6+
6 Meetings Facilitated
6+ meetings facilitated with top-tier commercial partners
+3x
Tripled Social Media
Tripled team’s Instagram following within first 6 months
Tripled team’s Instagram following within first 6 months
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