The popular Atlanta Christkindl Market, an authentic German holiday market featuring food, décor and gifts, moved from Buckhead to Lawrenceville for the 2025 holiday season, giving it more space for vendors and parking.

Hope Beckham Espinosa organized a media day prior to the market opening to spark media coverage and worked with news outlets that couldn’t attend to arrange exclusive tours and interviews.

Moving to a new location meant the market had to make sure it didn’t lose its longtime audience — and it had to reach out to people in its new neighborhood to attract them to the market. Open only a short time from the day before Thanksgiving until Christmas Eve, market leaders had little time to get their message out.HBE knew that if people heard about the market, what it had to offer and its new location, including free parking and free admission, they would flock to it. We worked with both mainstream and Hispanic media to ensure English and Spanish speaking Atlantans would get the message, which was especially important since Gwinnett County is one of the main Hispanic population centers in Georgia