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Aloette Cosmetics-
A cosmetics company in need of basic public relations.
Hope-Beckham opened doors for the president, Christie
Cohen, by positioning her on the board of the
Women’s Sports Foundation, arranging a media
tour in New York with visits to fashion and beauty
magazines and introducing her to publishers for
her new book. Hope-Beckham also created all initial
press kit material.
Andersen
Worldwide-
Hope-Beckham provided a variety of business development
services such as the marketing of its technology
practice and new consulting areas. Also handled
major client events such as the NCAA Final Four,
golf tournaments and other client hospitality
and entertainment events. Developed a variety
of ideas on how to sell new business to already
existing clients.
ArtCanyon.com-
An e-commerce company that sells original, affordable
artwork by emerging and established artists. The
various artworks include paintings, sculptures,
jewelry, pottery, etc. Hope-Beckham provided full
public relations services to the client including
creating and developing press kits, distributing
press releases and producing a media tour.
Atlanta
Convention and Visitors Bureau-
Hope-Beckham handled promotions for Downtown Atlanta
Restaurant Week, which promotes downtown dining
to Atlanta residents.
Atlanta
Sports Council- An
organization to promote and attract major sporting
events to the city while assessing the economic
impact. Hope-Beckham provides assistance with
press releases, press conferences, monthly luncheons
and other major events as well as consulting on
ongoing business issues.
Beverage
House-
This is a leading manufacturer of concentrates
for non-alcoholic, ready-to-drink beverages and
develops entire beverage programs for the foodservice
industry. Hope-Beckham counseled Beverage House
on marketing strategies to develop new channels
and increase customer service to existing customers.
Hope-Beckham also assisted with media relations.
Blooming
Cookies-
Based in Atlanta, Georgia, Blooming Cookies is
a national gift/cookie company specializing in
seasonal gifts that contain freshly baked, homemade
cookies. Gifts feature personalized containers
and other specialty items such as bathing salts,
aromatherapy candles, candies and “comfort”
items. Hope-Beckham assisted with the company’s
launch and handled all media relations.
Brazil
Specialty Coffee Association-
A non-profit coffee organization, this association
is based in Brazil and hosts an international
coffee auction once a year. Hope-Beckham provided
international trade media relations for the auction.
Caribou
Coffee-
Hope-Beckham counsels on important corporate communications
issues.
ChoicePoint-
The nation’s leading provider of identification
and credential verification services, Hope-Beckham
handles national media relations for the VolunteerSelect
and ChoiceTrust programs. Hope-Beckham was instrumental
in developing a national partner for the VolunteerSelect
program.
Cirrus
Design- Manufactures
the only general aviation aircraft in the world
equipped with its own parachute. Hope-Beckham
handles national media relations for the company
and helped secure extensive media coverage after
the first successful deployment of a parachute
during a routine flight.
Coca-Cola
Enterprises- This
area of The Coca-Cola Company oversees national
bottlers of Coca-Cola. Hope-Beckham assisted with
the Atlanta Leadership Project and conducted an
audit to determine Coca-Cola’s corporate
citizenship.
Coca-Cola
North America- Hope-Beckham
handles marketing, public relations, media relations,
promotions and events for this company. Work includes
the launch of Vanilla Coke and the re-formulated
POWERade brand. Hope-Beckham also negotiated contracts
with professional athletes for the 2002 Winter
Olympics in Salt Lake City.
Crescent
Capital Investments-
This private equity investment firm finances corporate
acquisitions on behalf of international investors.
The deals range in value from $30 million to $150
million. Hope-Beckham provides media relations
and counsels the firm on other corporate messaging
strategies.
Document
Technologies, Inc.
- A document outsourcing company based in Atlanta.
Hope-Beckham handled media relations and advertising
in the Atlanta market.
Doritos- Promoted and samples the new flavor,
Four Cheese, during Bandemonium, an annual spring
break event in Panama City, Florida. Millions
of college students around the country sampled
the chips.
Elite
Industries-
This company, based in Tel Aviv, Israel, is introducing
a ready-to-drink coffee program. Hope-Beckham
is helping the company with its launch strategy
in Israel.
Enterpulse,
Inc.- The Internet
consulting company uses Hope-Beckham to handle
all its public relations as well as investor relations,
trade shows and researching speaking opportunities.
Enterpulse and its parent company, 3MC, were Hope-Beckham’s
first technology clients.
Fisher
and Philips- A national
law firm based in Atlanta specializing in employment
and labor law. Hope-Beckham handles media relations
in the Atlanta market.
FLAG
Bank-
FLAG Bank operates several branches throughout
Georgia. Hope-Beckham helped FLAG with all of
its internal and external communications during
a rapid growth period. Hope-Beckham worked closely
with FLAG’s management to develop corporate
messaging as well as ways to deliver that message
to its employees, growing customer base, industry
observers and stockholders.
Friends
of Jamaica Economic Development Initiative-
This non-profit organization promotes business
opportunities between Jamaica and the US. Hope-Beckham
coordinated a fundraising reception featuring
former Prime Minister Edward Seaga.
General
Growth Properties-
A mall property group in Chicago that used Hope-Beckham
to promote its “Back 2 School” tour.
The promotional tour traveled to 10 cities and
featured the musical groups, Innosense and Dream,
and was sponsored by Sam & Goody, Pepsi, RCA
and Arista Records.
Georgia
Sports Hall of Fame-
Hope-Beckham was hired by the state sports authority
to address the Hall of Fame’s induction
ceremonies, which had been poorly attended and
poorly produced in the past.
Goody
Hair Products- Implemented
prom promotion involving a contest where people
were asked to send pictures using Goody hair products.
Hope-Beckham established the basic premise behind
the contest, including the contest rules, organizing
prizes, designing the ad and picking media outlets.
Honduras
Outreach, Inc.-
This economic development mission in Honduras
is an ongoing pro bono account of Hope-Beckham.
Bob Hope annually leads a group of 20 business
leaders on a weeklong trip to rural Honduras to
aid in community development by building schools
and clinics. Hope was roasted at the organization’s
annual fundraising event, hosted by Hank Aaron.
Immersion
Entertainment -
Developer of “The Insider”, a unique
device that allows fans at sporting events to
view a live game broadcast, replays, static live
camera shots and alternative sports, news and
entertainment programs. Hope-Beckham handled national
media relations for the product roll out.
Investigative
Solutions, Inc.-
Hope-Beckham provided media relations and helped
secure speaking opportunities for Harold Copus,
president.
Learning
Disabilities Association of Georgia, Inc.-
This organization helps people with disabilities
and their families. Hope-Beckham provides communications
consulting and media relations throughout the
state on a pro bono basis.
MBNA
Foxhall Cup- A professional
equestrian event held every spring in Douglasville,
Georgia. Hope-Beckham provided full public relations
and publicity for the client and assisted in sponsorship
opportunities.
Medifax-EDI-
The leading provider of medical eligibility transaction
services in the US. Hope-Beckham handled relations
with trade media.
MVP.com-
Assisted Michael Jordan, John Elway and Wayne
Gretzky during Super Bowl XXXIV with the launch
of their new Web site. Hope-Beckham consulted
owners, coordinated a major news conference in
New York, organized the party celebration and
ghostwrote an article on behalf of John Elway
for USA Today.
National
Peanut Board-
Hope-Beckham won the account after more than 300
agencies pitched it and 9 were in the finals.
The firm handled all event marketing and public
relations for 2 8-month national tours.
Network
Communications, Inc.-
NCI is the largest producer of real estate publications
and advertising in the world. Hope-Beckham handled
all trade and consumer publicity, writing speeches
for the CEO and a variety of other tasks.
North
Georgia Conference, United Methodist Church-
Hope-Beckham provides media relations and other
communications consulting services.
Operation
Smile- Hope-Beckham provides pro bono public
relations to this international, non-profit organization
that provides free corrective surgeries to children
born with cleft lips and cleft palates.
Pepsi-Cola
Company-
Developed and executed national promotions, sampling
and presence programs, including Pepsi sports
sponsorship programs and the introduction program
for the Joy of Cola. Promotions consisted of mall
tours, college tours and spring break, major sports
and entertainment events.
Priceline.com-
Hope-Beckham organized an Elton John concert at
Philips Arena for this client. Hope-Beckham handled
all the logistics including preparation of the
pr-shop hospitality, arranging for charities to
receive proceeds and compiling VIP list for the
concert and party.
Procter
& Gamble-
This leading consumer products company had Hope-Beckham
provide consulting services and trade media relations
for the coffee division.
Simon
Property Group-
Hope-Beckham has worked on strategic planning
and marketing issues for the world’s largest
REIT. Much of the work has been devoted to the
Simon Live Media Network being planned for rollout
in 300 shopping malls. However, a recent assignment
has been the marketing of the naming rights for
Lenox Square, Simon’s premier shopping mall
in the Southeast.
Smart
Corp-
The leading company in the “Release of Information”
industry for the health sector. Hope-Beckham positioned
key executives as thought leaders and handled
media relations.
Sprint
PCS-Hope-Beckham
handled the launch of new Cube I, a prepaid cell
phone and service. We executed a three-month mall
tour to promote the phone to increase sales and
awareness.
Technology
Association of Georgia (TAG)-
Hope-Beckham addresses all areas of communication
within TAG ranging from publicizing meetings to
strategic planning of its mission. A primary focus
was building membership from fewer than 2,000
to 6,000 members, making it the largest technology
organization in America.
The
Coca-Cola Company-
Work to develop new sponsorship strategy and to
review marketing and promotional plans, as well
as other public relations assignments including
crisis communication and media relations.
Transportation
Safety Technologies-
A manufacturer of safety products for the trucking
industry headquartered in Indianapolis. Hope-Beckham
handles media relations, corporate communications,
marketing consulting and advertising.
Women’s
Sports Foundation, Inc.-
Has been a pro bono account since 1995. Hope-Beckham
serves as an outside entity on the nominating
committee in an effort to upgrade the board of
directors. The agency recruited USA World Cup
Soccer Captain Julie Foudy to be president-elect
and has been responsible for high caliber additions
to the board. Hope-Beckham has been active in
women’s sports and Bob Hope was the second
male to be named to the US Women Sports Hall of
Fame.
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