Hope Beckham Inc.

Pepsi Ball

Pepsi Ball
Pepsi-Cola Company had a goal of branding Pepsi on and around college campuses. Hope-Beckham responded with an idea to create, develop and execute a completely new interactive sport. Through suggestions from focus group interviews of high school and college students, a unique game was established. MIT students specially designed a ball for the game. Pepsi Ball gave all participants and observers a sense of fun and activity associated with the Pepsi brand. The game was a part of spring break and college tours for five consecutive years. Some colleges and universities still incorporate the sport into intramural sports programs.

Highlights

Designed to infiltrate college campuses across the country to broaden awareness of Pepsi-Cola

Created a completely interactive sport with unique game rules through suggestions from focus groups

Involved students from more than 20 universities

Ball specially designed by MIT

Captivated those involved because it was a fun, unique experience

Became a major presence on college campuses at spring break for five years