Hope Beckham Inc.

The National Peanut Tour

The National Peanut Tour
The National Peanut Board needed a plan to educate consumers regarding the nutritional benefits of peanuts and peanut butter to help increase the consumption of USA peanuts. Hope-Beckham knew just the way to capture the attention of millions of consumers across the United States. After all, how could a 32-foot peanut on wheels not be noticed? The National Peanut Tour was launched with this peanut truck traveling to more than 30 cities. The peanut attended more than 35 events within a six-month period.

Highlights

Launched a national interactive tour featuring a 32-foot peanut attached to a 53-foot truck

Traveled more than 25,000 miles to 30 cities

Participated in 35 events over six months

Involved community members through temporary staff positions throughout the country

Generated wide variety of media coverage including: CNN, New York Post, Ad Age, Adweek, Incentive Magazine, Houston Chronicle and Seattle Times

Participated in 35 events over six months